I am thrilled to have Asya Kuznetsova, a product and growth expert who has led the product growth unit at Wise, a global FinTech company that processes more than £8B worth of international transactions for over 16M people and businesses.
In this episode, Asya Kuznetsova, a product and growth expert with experience at Wise and Yandex discusses building products that are ten times better than competitors, optimizing growth through referrals, and the differences between B2C and B2B scaling. She also highlights data-driven decision-making long-term growth strategies, and much more!
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Learn
What are the most effective metrics to measure the success of organic growth initiatives?
How to structure and optimize referral programs to maximize their impact on user acquisition?
What are the biggest mistakes founders make when scaling into an enterprise?
What is your favourite business book? – Cold start problem
What is your favourite online tool? –Figma
If you could go back to when you started working, what is the one thing you would have focused on? – Build 10x better product
Timestamps
06:30 - Yandex Lessons
08:45 - 10x Approach
11:30 - Fail Fast, Learn Fast
13:45 - B2C vs B2B
15:00 - Customer-Centric Approach
17:10 - Metrics for Growth
19:00 - Word of Mouth Growth
22:30 - Referral Programs
25:10 - Customer Delight
27:00 - Product-Led Growth
30:00 - Localization
33:00 - Managing Scale and Quality
35:10 - Data-Driven Growth
39:45 - Enterprise Scaling
42:30 - Building for Enterprises
Asya’s Links
LDN– https://www.linkedin.com/in/asya-kuznetsova/
Website – wise.com
My Links
Podcast: https://lifeselfmastery.com/itunes
YouTube: youtube.com/lifeselfmastery
Twitter: https://twitter.com/rohitmal
5-day email course: www.enterprisesalesexpertise.com
Newsletter:
Building 10x Better Products and Scaling Growth with Asya Kuznetsova