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Translating data into engaging content with Payman Taei from Visme
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Translating data into engaging content with Payman Taei from Visme

In this podcast episode, Payman Taei, founder of VisMe, discusses his journey as an entrepreneur and the development of VisMe, a platform for creating engaging presentations, infographics, and other visually appealing content. Payman talks about his previous experience with three other SaaS companies and his challenges in the agency world. He emphasizes the importance of focusing on product development before seeking funding and creating a lasting income. Payman also discusses the challenges of hiring high-performing employees, creating a safe and open environment for team members, and much more!

Timestamps

Payman's Journey [00:00:26] Payman's journey as a self-taught designer and his experience with flash websites and interactive animated sites.

VisMe's Mission [00:03:40] VisMe's mission to bridge the gap between simple and powerful presentation design tools, empowering non-design professionals to create engaging content.

Hindsight and VisMe [00:05:46] Payman's decision to focus on VisMe and how Hindsight served as an incubator for VisMe, leading to the creation of another product to solve marketing challenges.

VisMe and Responder [00:07:24] Payman Taei talks about VisMe and Responder, two products that save time and costs for businesses by bringing multiple tools under one umbrella.

Growth Strategies [00:08:59] Payman Taei discusses the growth of VisMe, from zero to over eight million users, and how organic search and word of mouth played a significant role in their success.

Revenue Model and Funding [00:11:15] Payman Taei explains why VisMe is still bootstrapped, their revenue model, and why they have not looked at raising funding.

Creating a Startup [00:14:09] Payman Taei shares his thoughts on creating a startup and the challenges of becoming a unicorn.

Product Differentiation [00:15:45] Taei discusses the biggest challenge for VisMe, which is product differentiation, and how they are different from other design tools.

High Performance in Business [00:20:18] Taei defines high performance in business as being a self-starter, thinking outside the box, being humble and open to constructive feedback.

Teamwork and Hiring [00:21:00] Payman discusses the importance of teamwork and hiring grounded individuals who are open to feedback and constructive criticism.

Quality vs Speed [00:25:01] Payman talks about the balance between quality and speed in product development, and how they prioritize both at VisMe.

Product Prioritization [00:26:18] Payman explains how VisMe prioritizes product development based on demand, intuition, and the needs of their ideal customers.

Delegation Challenges [00:28:08] Discussion on effective delegation and challenges faced by Payman Taei in delegating product-related tasks.

Internal Team Debates [00:29:48] How VisMe manages internal debates between sales, product, and customer success teams.

Early Access Mistake [00:32:59] Payman Taei's regret of opening VisMe to the masses too early and not focusing on a smaller group of people for exclusive feedback.

Finding Payman Taei [00:35:09] Payman Taei shares how to connect with him on LinkedIn and how to access VisMe, a free platform for creating visually appealing content.

VisMe discount code [00:35:09] Payman Taei offers an exclusive discount code for the podcast audience to get 15% off any of VisMe's premium plans.

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