In this podcast episode, Yoav Vilner, co-founder and CEO of Walnut, shares his journey in startups and insights on sales and marketing strategies. He discusses the relationship between sales and marketing teams, the importance of hiring the right salespeople, and when to target larger companies. He also highlights the significance of measuring metrics like retention, churn, and net dollar retention for SaaS companies. Yoav emphasizes the value of prioritizing people over products in the early stages of a startup and much more!
Timestamps
The journey in startups (00:00:39)
Sales and marketing teams (00:01:47)
Hiring salespeople (00:03:27)
The right time to move up the market (00:11:18)
Working with design partners (00:12:16)
Metrics for growth in SaaS companies (00:13:12)
The importance of people in startups (00:21:11)
Yoav’s Links
Walnut - walnut.io
LinkedIn – https://www.linkedin.com/in/yoav-vilner/
My Links
Podcast: https://lifeselfmastery.com/itunes
YouTube: youtube.com/lifeselfmastery
Twitter: https://twitter.com/rohitmal
How Walnut builds personalized & interactive demo experiences with Yoav Vilner