In this podcast episode, Ricardo Pero, CEO of SellersFunding talks about e-commerce financing and business strategy. Ricardo discusses his background in finance, the inception of SellersFunding, and the nuances of revenue-based versus seller financing. They explore qualifying criteria for e-commerce companies, the process of obtaining revenue data, and the impact of COVID-19 on the industry. Ricardo advises on scaling, branding, and competing in online retail, emphasizing the importance of culture in his company and the need for alternative capital sources in a challenging investment climate, and much more!
Timestamps
Founding SellersFunding (00:02:01)
Differences in Financing Models (00:05:42)
Qualifying Criteria for E-commerce Companies (00:08:39)
Turnaround Time for Funding (00:10:42)
Obtaining Revenue Data from Merchants (00:11:29)
Power of Online Platforms for Direct-to-Consumer Companies (00:12:53)
Differences Between Selling on Amazon and Branching Out (00:14:42)
Retail Companies' Strategies to Combat Amazon (00:19:23)
Effectiveness of Amazon Advertising (00:20:43)
Impact of COVID-19 on Supply Chains (00:23:22)
Challenges for Amazon Sellers (00:24:41)
Competing with Shein (00:27:26)
Challenges of Competing with Amazon (00:27:50)
Managing a Growing Startup (00:30:01)
Shift in Investment Sentiment (00:33:05)
Business Book Recommendation (00:35:41)
Balancing Equity and Debt (00:36:33)
Ricardo’s Links
Sellers Funding - https://sellersfi.com
LinkedIn – https://www.linkedin.com/in/ricardo-pero-b7659437/
My Links
Podcast: https://lifeselfmastery.com/itunes
YouTube: youtube.com/lifeselfmastery
Twitter: https://twitter.com/rohitmal
How Can E-commerce Sellers Navigate the Financing Landscape with Ricardo Pero from Seller Financing